top of page

CV

Professional Profile

Social communication and journalism professional with experience in marketing and communications. Emphasis on developing and adapting digital and content strategies for B2C and B2B audiences based on KPI and performance metrics. Over five years of experience in journalism, social media and paid media advertising, email marketing, SEO strategy, crisis management, creative copywriting and editing, media and agency management, and budget management. 

​

Excellent social skills, oral and written communication, analytical thinking, and comfort working autonomously and cross-functionally with multiple teams. 

Skills

Digital Content   Copywriting     Campaign Management    SEO 
Social Media    Corporate Communications    Proofreading    Paid Media

Professional Experience

2024

Content Manager - Mario Hernández

  • Develop distinct and captivating content marketing campaigns that align with the brand's luxurious and artisanal essence as Latin America's sole luxury fashion house.

  • Oversee copywriting and content creation across all digital platforms.

  • Create engaging storylines, visual content, and copy that showcase the craftsmanship and excellence of our products.

  • Stay updated on market and social media trends to maintain the relevance and effectiveness of our strategies.

  • Create KPI reports to measure content performance.

2023

Digital Marketing Manager - Booty Parlor

  • Develop and implement digital marketing strategies, including blogs, email campaigns, and social media initiatives, all aimed at bolstering brand visibility and driving growth for a direct-to-consumer e-commerce US brand. 

  • Manage the content calendar, ensuring timely and engaging content creation across various platforms. 

  • Develop and execute marketing strategies to drive brand awareness, customer acquisition, and sales growth. 

  • Supervise vendors to achieve desired marketing outcomes. 

  • Create AI-generated content and schedule it for optimal reach and impact. 

2023

Head of Marketing - Noba Tech

  • Define growth strategies and tactics that drive client acquisition and boost lead generation for Noba, a U.S. fintech startup. 

  • Write, edit, and proofread written content, including blogs, web pages, marketing emails, and internal communications. 

  • Coordinate and execute events to promote brand awareness. 

2022-2023

Regional Marketing Manager, CE Programmes - British Council

  • Plan and execute marketing plans for arts, education, and culture programs in the Americas region, managing delivery mechanisms, budgets, and resources. 

  • Ensure the development of effective regional marketing plans using and sharing best practices.

  • Apply technical and professional knowledge to drive business growth and reduce duplication of activities and expenses. 

2021-2022

Senior Marketing and Communications Professional - Asofondos

  • Plan and execute 360° marketing and communications strategy for a Pension and Economic Colombian Association to maximize impact and share of voice of the industry. 

  • Coordinate with stakeholders (media, journalists, influencers, agencies, suppliers, partners, and government entities) to carry out B2B and B2C marketing and communications actions online and offline. 

  • Manage the different budgets of the area (campaigns and events), ensuring their optimization. 

  • Coordinate, supervise, and follow up on market research and industry perception. 

2019-2021

Social Media Strategist and Webmaster - Asofondos

  • Plan and execute the digital strategy in paid and organic media and manage the digital channels (Facebook, Twitter, LinkedIn, YouTube, Programmatic, Google Ads) and web portals.

  • Manage the influencer and content marketing strategy (social media grid, articles, newsletters), ensuring impact on digital brand reputation.

  • Generate management indicators and KPIs reports for the optimization of the campaigns.

2018-2019

Digital Journalist and Social Media Manager - Semana Publications, Dinero Magazine

  • Research and write articles for the personal finances web portal.

  • Manage social media networks, develop grids, and measure website analytics. 

  • Design and implement the SEO and Analytics strategy for the portal's content.

  • Lead the production of videos and multimedia material such as streamings, podcasts, and interactive specials.

2017-2018

Journalist Print Magazine - Semana Magazine

  • Research and write journalistic articles.

  • Manage alliances with regional media outlets.

  • Coordinate and execute the planning of photographs and interviews for theprinted magazine.

Education

2022

Autonomous University of Barcelona 

Master’s degree in Strategic Direction of Marketing, and Sustainability 

2018

Pontifical Xavierian University 

Bachelor's Degree in Social Communication and Journalism 

Languages

Spanish

Native

 

 

 

English

C2

bottom of page