Social Communication and Digital Marketing
Crafting Stories That
Convert: Where Content
Meets Marketing.
About me
I'm a dynamic social communication and journalism expert with a flair for marrying compelling narratives with strategic marketing. Boasting over five years in roles spanning digital journalism to B2C and B2B marketing campaigns, I've honed my expertise in channels like social media, SEO, and email campaigns. Writing is one of my passions!
Digital Content SEO
Campaign Management
Social Media Inbound Marketing
Copywriting Journalism
Proofreading
Content expert; journalist turned marketer
Paula is a seasoned social communication and journalism professional with a passion for blending compelling narratives with data-driven marketing strategies, specially for the financial and cultural sectors. Her expertise spans both B2C and B2B content marketing, underscored by a keen understanding of KPIs and performance metrics. With over five years of hands-on experience in channels ranging from social media and SEO to email campaigns, Paula has mastered the art of crafting and executing strategies that resonate, engage, and convert. She has spearheaded initiatives that promote brand visibility and lead generation trough content. Her earlier roles at institutions such as the British Council, ASOFONDOS, and SEMANA Publications stand as a testament to her versatility and depth of knowledge in the field. Paula thrives in cross-functional environments, bringing teams together to create stories that not only captivate but also catalyze action.
Companies
Writing Sample
